June, 2011
Two words, and the latest edition of Boston SPIN’s Summer 2011 newsletter was launched. How did it come about is the focus of this month’s blog. Because it almost did not happen. And therefore, the fact that it did, is what makes this story interesting.
With the softwares available for mass email distribution, including newsletters, sending one out is a no- brainer. Also available are newsletter templates that can be customized at will. So, why was failure an option here?
It turned out that ready-made templates could not be used in this case. The only other alternative was to create one using HTML for input. First reaction was that it just couldn’t be done. Only to realize after the smoke cleared, that I knew some HTML after all. So, off I went to design a template, albeit a modest effort on my part.
Another fog that mystified the process was how exactly to import the HTML document into the newsletter software. A quick email to Tech Support revealed that zipping it up along with images and other such essentials and importing the zip file would do just fine. Only to realize that I already subscribed to a web-hosting service.
The significance of this latter discovery meant that if I designed my template in the space provided by such a service, I could then import my completed work as a web link, a matter of a couple if not a few seconds. So, off I went to import the link.
In a nutshell, then, what appears to the naked eyes as a failed mission is achievable when we understand our potentials. It is not that our mission is a failure, but our inability to truly measure how resourceful we are, can thwart us from responding to challenges ahead. But when we do respond, our versatility wins over any remaining doubts.
Tags: Behavior, Change, Communication, Culture, Education, Inspiration, Leadership, Life, People
