September, 2010
People primarily join LinkedIn to post their professional resumes online. Thereafter they seek out former collegues for recommendations, current business partners for introductions to secondary network connections. Mission accomplished, profiles take up an inertial existence on the brink of entropy.
Indeed in July 14th, at 10:45am, I tweeted ‘the Death of LinkedIn unless it reinvents itself: RT @louisgray LinkedIn Remains Underused, as a Stale Resume http://goo.gl/fb/swGv0′.
Just when I was about to give up, between July and now, LinkedIn made revolutionary changes to its interface. For instance, it added a ‘Like’ button as well as a ’Share’ button, both real-time features, that suddenly made networking via LinkedIn, yes, easier.
Networkers, however, are not so easily persuaded to utilize any such features.
There is a reason why lack of network participation is rampant in LinkedIn. And it has to do with the cultural premise laid down for making a network connection, which works against networking.
According to LinkedIn, only invite people:
- You know well, and
- Who know You. In fact, the recipient can punish you by indicating that he/she doesn’t know you.
If You know them and They know you, then:
- Why update status?
- Why participate?
There is limited or no incentive to do any of the above.
On the other hand, if we connect by, yes accident! Then there is all the reason in the world to reach out in the virtual space and find out about the strangers in our network and vice verca, Be Found.
Therefore, instead of being a boutique networking shop that caps connections to 30K, I encourage LinkedIn to continue with its new paradigm: one that makes networking easier by way of a speedy change in favor of random accidents in network connections.








